Tuesday, May 11, 2010

Camaraderie in Coworking

This blog post originally appeared in techvibes.com as part of a series about Coworking around North America.

The future of work is evolving. The recent economic downturn has encouraged the growth of independent knowledge workers and entrepreneurs willing to strike it out on their own. This group of workers, armed with their laptops, smart phones, and web apps, can work from their homes or coffee shops. However, an alternative option has been gaining popularity amongst this group over the past few years. Referred to as ‘Coworking’, it’s a movement to create a community of cafe-like collaboration spaces for developers, writers and independents. Pioneered in San Francisco by the Hat Factory and Citizen Space, these places provide a space for web workers, consultants, freelancers and entrepreneurs to work independently, together. In the coming weeks, we will be highlighting a few spaces that have embraced this philosophy and its new breed of workers.

coworking4406638346 9fb48d2ab1 Camaraderie in Coworking
A perfect example would be Rachel Young and Wayne Lee. Seven years ago they were freelancing out of cafes with friends and local writers for, what they called, ‘creative’ sessions hoping to get out of the isolation and rid the distractions of working from home. Realizing that they were building the same foundations for a business, they recently launched Camaraderie, a coworking facility located in Toronto.

“Wayne knew firsthand the value of co-working, so we decided to open a space we could both work from and open it up to the community,” Rachel says, “because cafes have their own set of issues. “There’s the expectation to purchase something every hour so it’s not considered loitering, the noise of the coffee grinder whirling mixed in with the music in the background, and to face the dilemma of what to do with your laptop when nature calls.” And when you’re working from home, “sometimes the video games call too strongly or the bed is too comfortable, says Wayne, “regardless, isolation is still an issue any freelancer has to deal with. While it can be great to focus, we are still human and still need some sort of social interaction to maintain balance.”

Based on years of facing these challenges, the two made sure their space provided a perfect harmony of seclusion to find focus and communication for networking. At coworking spaces, you can expect to meet a diverse community of outgoing entrepreneurs and freelancers with many opportunities to participate in open source projects. “It’s a productive work environment where one could hold client meetings, leave their laptop when they run out for lunch, and drink unlimited coffee or tea. Most things that an entrepreneur or freelancer would need is already here, plus more. All they need to do is walk in with their work implements, take a seat, and get going.”

Camaraderie’s large workspace includes two meeting rooms and a communal kitchen surrounded by white walls and dark floors. Adding to that, tenants are welcomed to a stunning view of a beautiful park right by the building. Transportation is also made easy as the nearest subway station is in walking distance. Rachel and Wayne plan to get a transit pass discount program for their tenants and even want to work on healthcare coverage for their full time members!

Camaraderie truly presents a great relaxed, organized, idea-driven, resource-sharing workspace by integrating the basics of a cafe in a functional environment so lonesome entrepreneurs and freelancers are able to mix and share ideas to progress and gain… camaraderie.

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Living Luxuriously with Lexie Lamour

Too often, we get caught up doing everything we need to do in life and not much that we want to do. With hectic schedules, meeting demands, and putting in hours and hours of hard work, stress just seems to come oh so easily. Sometimes we need to stop, relax and indulge a little… or a lot. Consider the Kitty Card. It started out as a concept from a women’s social group (Glam City Girls) and is now emerging into a full-fledged exclusive deals card that is being accepted at some of the hottest spots around town. 

Lexie Lamour, president of the Kitty Card, launched it late last year after moving to the city from South Beach with one mission in mind: “To give all women in Vancouver access to that ‘celebrity treatment’ [so they can] feel indulgent, empowered and like a queen.” To do that, “[I] partner with Vancouver’s finest retailers, salons and hospitality businesses. Each of our partnering businesses know to go the extra mile while treating Kitties.” 

Although the benefits from the card may be blissful, establishing it during one of the most difficult years wasn’t. “It’s tough to get credit in this economy, especially when you’re self employed. The hardest and most important part is to get people to believe in your vision. I had a few people tell me to come back in two years and then they’ll talk to me,” Lexie admits, “You have to put in extra work to start but it’s well worth it when it starts to take shape.” From all this she has learned to “be realistic with goals, have focus [but] be flexible and last but not least, take time off.” 

So when she’s not working, the fashion and beauty enthusiast is exploring new shops, beauty products and cool spaces just like your go-to girlfriend. 

Not only does she scope out the most luxurious spots around town, she plans exclusive events for kitties. Some of her past events include a Sex and the City style cocktail party for the launch of the card and Kitty Holiday Soiree Christmas party in Yaletown that included makeovers, and mini-manicures. A regular event to anticipate is her Country Club brunch that is located at a different location every month, so members can experience a whole new vibe. 

Her events have garnered so much attention that cities like Toronto have been asking for their own card. And they may be in luck because she plans on spreading the discounts to major Canadian and US cities in the next few years. She also aims to partner with a swanky restaurant like Earls and is already in talks with a few make-up stores! 

Along with that, be on the lookout for boutiques and lifestyle businesses such as hotels and even limo services. Who wouldn’t want to travel in style? Let’s face it, we all need a good dose of the Kitty life once in a while because like Lexie says “work will be there in the morning and you can’t work well if you’re not well. So grab your Kitty Card and live a little!”

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Monday, February 22, 2010

The faces of entrepreneurship ((asia, entrepreneurship))

In my travel through Hong Kong and Vietnam, I have seen many things but one thing that always captured my attention and heart is the spirit of entrepreneurship.

In the tiniest spaces, the most obscure corners and even in the most unusual locations – entrepreneurship flourish.  With all gender, ages and sales tactics – their enthusiasm and smiling faces is a great reminder for me to keep on trying even in the hardest time.

Entrepreneurship happens…

Entrepreneurship

Here in this corner…..

coworking2 The faces of entrepreneurship

And here on this makeshift mobile meat cart….

Entrepreneurship

And way out here where he lays his shrimping net…

coworking4 The faces of entrepreneurship

And here late at night because despite her age retiring is not an option….

 

coworking7 The faces of entrepreneurship

AND finally here, with a little girl who broke my heart and stole it at the same time.  She was selling postcards while I was eating breakfast with my family.  Only 10 years old, she carried a big box of postcards asking me if I want to buy some in Vietnamese.  She said you cannot leave Nha Trang without some postcards to remember it by.  I don’t even think I can form a full comprehensive thought at the age of 10, let alone walk all day to convince tourists to buy post cards.   

I asked her if I can take a picture of her to remember her by, she agrees but only if I let her pose.  She quickly puts her box of postcards and gum down to pose.  She insisted on letting her see the picture to make sure it is perfect.  It is as she is absolute perfection in my eyes.  At the age of 10,  she has already learned how to hustle to support her family.  Of course I bought all her post cards, she was a great little sales lady.

As I prepare to leave Asia in a week time, I hope to return soon to see the same smiling faces and enthusiasm very soon.  They reminded me to be a little less selfish, a bit more appreciative of what I have, work a little harder and more importantly smile a little more. I can’t help alleviate their hardship or contribute in any significant way that matters but I do hope my small purchases made a difference in that day and got them to smile just a bit bigger.

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LYNNsteven: Chic, Sleek and Gastown’s Newest Boutique

As 2009 has proven to be a tough economic time, we’ve seen businesses shrinking, slowing down and even shutting down. Nicole Dennis Durnin  decided to be quite the opposite. She wanted to pursue her dream of opening her own boutique just as the year was ending.

After months of renovating, rebranding, and buying, LYNNsteven boutique in Gastown has finally completed its facelift and opened it’s doors for an exclusive grand opening event on January 28th. Following a quick stint as a popup shop, owner, Nicole Dennis Durnin, has skillfully filled her light and airy space with high end fashions ranging from LA and NYC designers – such as Paige Denim and David Lerner – to locals including Toodlebunny and Jason Matlo.

With cocktails and hors d’oeuvres in hand, friends, family, and fashionistas quickly filled up the cozy space. I had the opportunity to speak to Durnin, who started from scratch and created a fresh, contemporary look in what Vancouverites used to call Hunt and Gather while preserving a vintage atmosphere with the mountainous book stack that doubles as a fitting room. Durnin not only revealed a new look for the store but also a new, clean and simple logo that she created in conjunction with MGB. The chic shop (complete with sleek, white shelves; a swanky, custom-made hanging system; and bright, elegant lights), creates an inviting atmosphere that makes women “feel welcome and at ease [and] that it’s not a stuck up place to shop.”

Amid the creative process with the logo and the pending permit authorization, Durnin spent some time in LA showrooms purchasing items from various designers during LA Market Week. One might wonder where Durnin started on her journey before successfully hosting her debut event. “I did a lot of research through magazines and picked pieces that I liked personally” The boutique is “a complete reflection of my personal style; you’ll find a lot of basics, feminine pieces mixed with edgy pieces,” she explains. “The feedback has been good so far!”

With the transformation intact, LYNNsteven adds a modern touch to the vintage look of Gastown. But it will have to try operate as new fuel for Gastown to run on as it still struggles to be a significant part of Vancouver’s fashion scene. Though Gastown may have a few retail stores scattered along the cobble-stoned blocks, business is not always strong like stores on the elite streets of Granville or Robson.

But Durnin has a vision for the future of LYNNsteven. Her journey and dream of opening her own boutique is not fully complete as the shop is far from being limited to simply women’s clothing. Down the road, she anticipates many additions to her boutique. “We’re going to do men’s [clothing], and I’m thinking big. I’m thinking LYNNsteven Home down the road.”

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Saturday, December 26, 2009

Preparing your small business for your vacation

Want to skip town so you can go home and visit with some family? Maybe you’re feeling a little burned out and need to get away from it all? Whatever the case, burgeoning entrepreneurs are just as entitled to vacation times as their counterparts who receive biweekly paycheques. However, small business owners have to make some more complex preparations ahead of time.

I’m speaking from my perspective as a freelance writer, though the same concepts should apply to other entrepreneurial professionals as well. This also goes with the assumption that you are largely a one-person operation, but adjustments can be made for slightly bigger companies too.

First, it is important to plan ahead if you are going to take more than a couple of days off. Keep project deadlines in mind so that you leave little, if anything, “on the table” while you are away. You don’t want to have that looming deadline in the back of your head as you try to relax with an umbrella drink on the beach. It’s fine to line up more work for when you return, but try to minimize any work that straddles on both sides of your holiday time.

Second, ensure that proper preparations are in place for the receipt of any letters or parcels that you may be expecting in the mail. See to it that there is someone there to receive them on your behalf. Better still, make use of a mail service, like the one offered by the Network Hub, to handle your shipping and receiving needs in your absence.

Third, you may want to inform your existing clients of your intentions. It would leave a bad impression if a client assumed that you were in the office, sending you an urgent email or giving you a call, only to feel that he or she is being ignored. A simple and straightforward “out of office” auto-reply message may be in order.

Coming back from your vacation, you can feel re-energized and more motivated than ever to get back on the job. You deserve some relaxation time.

About the author: http://michaelkwan.com" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: underline; color: rgb(38, 62, 84);" target="_blank">Michael Kwan is a professional freelance writer based out of Vancouver, Canada. He can be found blogging at http://btr.michaelkwan.com" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: underline; color: rgb(38, 62, 84);" target="_blank">Beyond the Rhetoric.

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Sunday, December 20, 2009

The easiest way to get client referrals

While it is certainly valuable to invest in other marketing techniques, one of the greatest sources for new customers and clients is through referrals. This word-of-mouth advertising is particularly impressive because it doesn’t have to cost you a penny, quite unlike the promotional tactics that you may employ in a local newspaper or in online advertising.

The challenge, of course, is finding the most effective of way of acquiring new client referrals. How do you convince other people to send new customers your way? Well, there is one strategy that is remarkably simple but is also very effective: just ask.

You’d be amazed by how well this works. Each time that you can complete a project with a new client, be sure to thank them for their business, but don’t be afraid to ask them if they know anyone else who may be interested in your services. If your new client had a positive experience with you, they should have no problem recommending you to their business associates.

The key is to be helpful, but not pushy. If the new client feels obligated to send more business your way, they probably will put you in an unfavorable light and thus lower your chances of getting another new client through a referral.

Don’t stop at just getting new referrals through your clients either. It is very well possible to use a “suggestive sell” on your existing clients. For example, let’s say that a freelance writer like me just finished writing an instructional manual for a new product. From there, the same freelance writer can offer to write the press release to announce the product.

You’ll never know what you can get unless you ask for it.

About the author: http://michaelkwan.com" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: underline; color: rgb(38, 62, 84);" target="_blank">Michael Kwan is a professional freelance writer based out of Vancouver, Canada. He can be found blogging at http://btr.michaelkwan.com" style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; padding-top: 0px; padding-right: 0px; padding-bottom: 0px; padding-left: 0px; text-decoration: underline; color: rgb(38, 62, 84);" target="_blank">Beyond the Rhetoric.

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The infrastructure needed for a home business

There is a definite appeal to working from home. It means that you don’t have to fight rush hour traffic or put on your fancy three-piece suit, since the commute to the home office is a short and casual one. However, working at home is not without its shortcomings. For instance, it means that you’ll need to invest in the right infrastructure to have a functional home office.

Naturally, the infrastructure required for your home office will depend on your chosen industry, your specific role, and your own personal preferences and needs. There are a few items that are common for most work-from-home professionals and their costs must be considered before taking the leap into having a full home office.

At the very least, you need a reliable computer that is not shared with anyone else in the home. Whether you opt for a laptop or a desktop, a PC or a Mac, is completely up to you, but this computer must not be shared with other family members. The last thing you want is to be contacted by a client only to see your significant other playing World of Warcraft on your sole computer. It may be worthwhile to visit a coworking space at times to avoid these situations and distractions.

To go along with your computer, you will also need a reliable Internet connection. If the nature of your business requires greater bandwidth and faster speeds, investing in a faster Internet connection is a worthwhile expense. This not only includes the price of the service, but also the suitable modem and router to accommodate the added speed.

Other equipment may include a suitable printer, copier, scanner, and fax machine. This can be best achieved with a multifunction printer of some kind. Depending on your business, you may or may not need a dedicated landline telephone. Some home-based businesses rely solely on mobile phones or VoIP (like Skype). All of these needs can be met with shared office space, since the organization providing the coworking space will maintain this equipment for everyone.

The infrastructure can easily extend well beyond basic hardware too. Entrepreneurs are well-advised to invest in software for accounting, customer relationship management (CRM), tax reporting, and more. Don’t forget about the design and printing of business cards, company letterhead, and other related stationery products too, as well as accounts with shipping companies and other specialized services. Investing in a mail and fax service can be worthwhile, since someone else can receive deliveries on your behalf if you are absent.

There’s more to a home office than throwing an old desk in a spare bedroom. The infrastructure can be just as complex and robust as a conventional downtown office.

About the author: http://michaelkwan.com" target="_blank">Michael Kwan is a professional freelance writer based out of Vancouver, Canada. He can be found blogging at http://btr.michaelkwan.com" target="_blank">Beyond the Rhetoric.

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